Anna is an experienced creative impact producer, in high demand across industry and arts sector as a PR maven, social media strategist and memorable event creator. Described by David Farrier as a “marketing genius” she is sought out to share her expertise on content marketing and how to make impact in today’s busy digital environment. As co-founder and co-director of Double Denim she’s been part of many of NZ’s high profile campaigns over the last four years and is happiest when pushing a women’s agenda. She’s created memorable events for the Ace Lady Network around the country, has travelled through India on an Enfield, did a party apprenticeship in the heart of the Berlin scene in the early 2000s, helped create legendary bar Mighty Mighty and once made someone laugh so hard their contact lenses popped out. She loves politics, pop culture and is increasingly interested in the theories of Deep Adaptation.